15 Years of Helping Businesses Leave Their Mark
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If you know us through Publer, Linkie, or Kibo, you may not know that the company behind them has been around for nearly 15 years.
Today, we're introducing its new identity: Kalemi.
It's a simpler name, but the story behind it goes all the way back to 2011.
Before Publer, there was Kalemi Design
Kalemi started in 2011, initially building websites and Facebook Page tabs while exploring what could be built for the web.
The first name was Kalemi Design.
Kalemi was our founder's last name, but it had another meaning too: kalemi means “the pen” in Albanian. That's why a pen appeared in our original logo.
Even then, the philosophy was centered around creativity and attention to detail.
Before long, we moved from building websites for individual clients to building products that could be used by anyone.
In 2011, we launched Suggest to Friends, an app that helped Facebook Pages grow by making it easier for fans to invite their friends.
That same year came MemeGen, which let people create and share memes directly on Facebook.
And in late 2012, we built a third Facebook app.
You might have heard of this one.
The experiment that stuck
By 2014, all three apps were running. But Publer was showing much more potential than the others and was quickly becoming our most serious product.
As Publer gained traction, we gradually retired the other products and focused our efforts on it.
What started as another side project became our main product. Then it became the company.
But there was no office and no team yet.. Work happened solo from home, cafés, and wherever there was enough room for a laptop.
Two years later, we opened our first office and expanded the team.
There were four of us.
And because we were no longer designing websites, Kalemi Design didn't make much sense anymore.
In 2017, it became Kalemi Code.
Then Facebook nearly ended the story
In 2018, the Cambridge Analytica scandal changed the Facebook ecosystem.
New restrictions on third-party apps hit Publer hard. At the time, Facebook was fundamental to the product, and the changes threatened the future of the company.
We had two choices: depend on one platform and hope for the best, or expand.
We expanded.
Twitter and LinkedIn came next. Then Google Business. Over the following years, Publer grew to support the major social networks people and businesses use today.
That difficult period shaped one of the most important lessons in Kalemi's history:
Build for the long term.
Today, Publer serves more than 16,000 paying customers and is used by businesses, creators, agencies, and teams around the world.
But Publer also started showing us problems that social media scheduling alone couldn't solve.
One product became three
In 2024, we started working on Linkie.
We wanted to reach people who didn't necessarily need a social media scheduler while solving another part of the same journey.
Social media can help you earn attention. But where do you send that attention next?
Linkie gives creators and businesses one place to showcase what they create, sell, and share — regardless of which social platform their audience comes from.
Then we looked at another problem much closer to home.
Running Publer means talking to customers through email, live chat, social messages, comments, mentions, tags, reviews, and more.
We wanted to offer incredibly fast support without having our team constantly jump between platforms.
That problem led to Kibo.
And suddenly, the bigger picture became much clearer.
Publer helps you reach and grow an audience.
Linkie helps you turn that attention into action.
Kibo helps you nurture customer relationships.
They aren't three versions of the same product.
They're three ways of helping our customers make an impact.
Why we're becoming just Kalemi
By 2026, Kalemi Code described how we built things, but not what we were building toward.
That became obvious while developing a new brand identity.
So we went back to the name that had been there all along.
Kalemi.
No Design. No Code. Just Kalemi.
The company behind Publer, Linkie, and Kibo today has a team of 20 people based in Tirana.
Nearly one million people have registered for our products throughout our history, with more than 500,000 active registered users today.
We've reached that point without raising outside capital.
Kalemi is fully bootstrapped and profitable.
That independence has allowed us to build patiently, learn from mistakes, and think in years rather than funding rounds.
And after 15 years, we still think we're early.
Leave your mark
There's a reason we kept the name Kalemi.
Kalemi means “the pen.”
And a pen has one particularly useful characteristic:
When you use it, you leave something behind.
That's the idea behind our new identity and the products we're building.
If you use Publer, your mark might be an audience that keeps growing because you consistently show up.
If you use Linkie, it might be turning that audience into customers, subscribers, or supporters.
If you use Kibo, it might be giving someone such a good customer experience that they remember your business.
Your mark is the impact you make.
Our job is to give you better tools to make it.
The idea applies internally too.
For us, leaving a mark means caring about details and building products and campaigns that last.
It's a standard we've carried, in different forms, since Kalemi Design.
Now it finally has a name.
What's next
Publer, Linkie, and Kibo won't be the end of the Kalemi story.
We want to build a growing family of products for businesses and creators — primarily products we create ourselves, but potentially also products we invest in or acquire in the years ahead.
We don't know what every future Kalemi product will look like.
We do know what we want them to have in common:
Simplicity. Attention to detail. And a reason to exist.
Fifteen years after the first Kalemi logo put a pen at the center of our identity, we're putting that idea at the center again.
Different logo. Bigger team. Bigger ambitions.
But the same purpose.
Leave your mark.